Friday read: Packaging up an eco ecommerce strategy
Published: 29 April, 2022
Santiago Navarro, CEO & founder of Packamama – the climate tech packaging provider spun from Garçon Wines – made his name in the creation and supply of eco-flat bottles which re-launched Accolade’s eco brand, Banrock Station, in the Co-op in 2020. Here, he dives into how wine brands and manufacturers can leverage packaging to capitalise on ecommerce, whilst responding to long-term changing consumer preferences, including sustainability.
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